PRE-SALE PRICING ENDS SOON
The Gym experience nashville's been waiting for

What Do You Get When You Combine 40,000 ft2 of Pristine Weightlifting Space, 100+ Weekly Classes, Luxury Amenities, and a Community That Knows How to Party?

ICONIX FITNESS NASHVILLE

The Gym You're Actually Excited to Go to

Unlock your Founding Member rate (the lowest rate we will EVER offer) before this wave of pricing ends.

40,000 ft2 Immaculate space
100+ Weekly Classes
Complimentary Fitness Assessment
Luxury Amenities + Recovery Lounge
True Community + Legendary Events
40,000 ft2 Immaculate space
100+ Weekly Classes
Complimentary Fitness Assessment
Luxury Amenities + Recovery Lounge
True Community + Legendary Events

Iconix Nashville — The End of Gym Compromise

Let's be honest: the search for a great gym can be a series of compromises:

You can go to the "big-box" chains, which have plenty of equipment but often feel crowded, transactional, and maybe a little dirty.

Or you can join the trendy boutique studio, which is great for a month until you've done the same workout 30 times and your brain is as bored as your body.

And let's not even talk about the home app, which is just you, alone in your living room.

Bottom line: Most gyms leave you feeling unmotivated, bored, lonely, and wondering why you keep starting and stopping. There's a reason it hasn't stuck.

You've been forced to choose between clean spaces, variety, progress, and real connection.

We just don't believe in that compromise. So we're building Iconix Nashville to give you everything:

The Ultimate Training Ground

This is where you build. Our state-of-the-art playground for every training style.

  • Massive 40,000 ft2 facility
  • Spacious open weight floor with top-tier equipment
  • So many cutting-edge cardio options
  • Dedicated performance room with 100 Olympic lifting platforms
  • Elite personal trainers ready to design your perfect plan
Unmatched Group Fitness Experience

Energy. Variety. Fun. Our group fitness program is designed to inspire, and we’re building a roster of the most dynamic instructors in the city.

  • 100+ classes per week
  • Yoga, Barre, Breathwork, and Pilates
  • High-intensity HIIT & Boot Camps
  • Dance classes — from Line to Hip Hop
  • Dedicated cycling studio with 45+ bikes
Recovery and Wellness

We believe that recovery is as important as the workout. Reset your body and mind in our dedicated recovery lounge.

  • Saunas
  • Cold Plunges
  • Compression Therapy
  • Red Light Therapy
  • Full recovery area & IV lounge
Luxury Amentities

The little things can make the biggest difference in making Iconix the best part of your day.

  • Beautiful locker rooms
  • Huge individual showers stocked with luxury products
  • Eucalyptus-scented chilled towels
  • Towel service
  • Gourmet coffee + juice bar
  • Parking Validation
Incredible Community

Member perks, social gatherings, staff who know your name. Community keeps you accountable when motivation fades. Belonging makes consistency automatic.

  • Supportive, inspiring environment
  • Coaches who care
  • Access to the Iconix Perx Program — exclusive member discounts at local businesses
  • KILLER parties + member events

All of this, all in one place. This is the end of the gym compromise.

This is Iconix Nashville.

And you can be a part of it from Day 1 with the lowest rate we will EVER offer...

Proof We're Building You A Gym You'll Never Want to Leave

Look, we know asking you to lock in rates for a gym that's still under construction is a big ask. So here's proof we actually know what we're doing: photos from our other Iconix locations.

Spoiler alert: they're really, really nice.

And Nashville's getting an even more dialed-in version.

The Iconix Difference

What we do differently (and why it matters for your results)

Most people don't quit gyms because they're lazy — they leave because the average gym's environment works against them. Consistency dies from boredom, disconnection, and that "meh" feeling from the moment you walk in.

Willpower isn't the problem — the experience is.

That's why we're building Iconix Nashville to deliver what other gyms don't: consistency fueled by desire, not sheer will.

Discipline becomes Blisscipline.

How? At the heart of Iconix are three non-negotiable pillars that make consistency automatic (and transformation inevitable):

As an Iconix member, you’ll feel confident on two levels: in your environment and in your results.

Confidence in Your Environment
You’ll know you’re getting the best gym experience in Nashville because:

  • You won’t waste time waiting for equipment — there will be space (and gear) for everyone.
  • That “gym smell”? Doesn’t exist here. Our space is clean, fresh, and inspiring.
  • Every coach is highly trained and deeply invested in your success.
  • Endless training options — a massive weight floor, huge cardio area, 100+weekly classes, and a dedicated performance room with 10 Olympic lifting platforms.
  • People here actually like and talk to each other
  • Our community events and member parties are legendary
Confidence in Your Results
You will see your body and life transform.
Why? Because when you love your gym, you show up. Showing up consistently gets you results. Getting results makes you happy.

Boredom, no moredom. Plateau, no meau. You can expect ongoing progress at Iconix because it’s designed into every thing we do:

  • 100+ weekly classes across every format imaginable — yoga, barre, cycling, dance, HIIT, boot camps, Pilates, and more.
  • An equipment wonderland: from squat racks and kettlebells to plate-loaded machines. We’ll have all the toys to keep your workouts varied and effective. Most clubs spend a maximum of $700K on equipment— we spent $2,000,000.
  • Your complimentary Fitness Assessment pinpoints exactly where you’re strong, where you can improve, and sets new goals that keep you engaged and motivated.
  • Guidance that actually works. No matter your goal, our highly trained pros can give you an exact plan to follow. Unless your goal is to get taller. We still haven’t figured that one out. Yet.

Our mission is twofold:

Bridge the gap between where you are and where you want to be — and make that bridge amazing.

Because if it’s not fun, what’s the point?

At Iconix, fulfillment is built into the experience. You’ll train hard, recover well, and actually enjoy the process.

  • Fun, high-energy classes that make workouts feel like events
  • Tons of space and high-end equipment that make your workouts frictionless and motivating
  • Immaculate facilities + beautiful locker rooms + luxury amenities that make you want to stay longer
  • Proven recovery options — saunas, cold plunges, and more — that help you recharge
  • Gourmet coffee + juice bar for your pre and post-workout ritual
  • Smart, likable, caring coaches who are invested in your goals
  • Genuinely great community and killer member events that turn your gym into your favorite social space

At Iconix, you don’t just hit goals — you love how you get there.

Lock In Your Founding Rate In 3 Simple Steps

The Path to your Dream Gym at a Dream Rate

1

Click to Request Your Offer

Enter your name, email, and phone number. That’s it. As soon as you hit submit, you’re officially on the list for the single best offer we will ever have.

2

Learn How Iconix is Different

A super friendly advisor from our Nashville team will reach out fast. They’ll answer every question you have about the club, the classes, and the luxury amenities.

3

Lock In Your Rate Instantly

If you decide Iconix Nashville is going to be your DREAM gym (it will be), then lock in your Founding Member rate and get ready for your life to transform.

Three simple steps. One never-again offer.

See Why Iconix Members Love Their Gym

(And why we have 500+ five-star reviews on Yelp and Google)

“This is the best gym I have EVER been to.”
I wouldn't even call it a gym. It is a community and an experience that has changed my life.
- Karalee W.
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“This gym really did change my life.”
I wanted to work on myself and my health: mental, physical, emotional, spiritual and I am so happy that I found a beautiful place that has helped me do all of this. I've met such incredible people and NEW friends (some lifelong now!) thru this gym. If you're thinking about joining.. this is your sign.
- Nance L.
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“Honestly the finest athletic establishment I’ve ever stepped foot in.”
The place is spotless with top of the line equipment and the vibe here is so motivating.
- Eric H
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“The minute I walked inside for a tour of Iconix, I knew I’d join.”
It’s a beautiful space, inside and out. I'm kicking myself for not having done it sooner.
- Karalee W.
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“Iconix Fitness is a premiere fitness experience that is unbeatable and unmatched.”
The diversity of choices in regards to machines, fitness areas, and classes means your workout will never be boring.
- Trent V.
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“I’ve never been a gym girl - I found them boring- but this gym is unbelievable.”
From the moment you walk in you see the difference. The killer new machines, friendly trainers, spa-like restrooms, but my favorite are the classes!!
- Maureen L
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“FINALLY a gym that truly got it right!”
The energy, the culture, and the positive community vibe are unmatched and clearly the foundation of its success. On top of that, the equipment is top-notch, and the amenities make being a member feel like a total upgrade.
- LG P.
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“Iconix isn't just a gym -- it's an experience.”
Whether you're a seasoned gym-goer or just starting out, Iconix welcomes you in with open arms and pushes you to be your best. If you're looking for next-level fitness with a true sense of community -- look no further. At this gym they don’t just help you reach your fitness goals they elevate your whole experience. I can't recommend it enough.
- Dominique H.
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“Iconix is the first gym I've ever been in that makes me feel comfortable.”
The staff are amiable, everything is so clean, and the equipment and services I get access to feels beyond fair for what the membership costs. Every class being included is incredible.
- Harrison B.
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See Why Iconix Members Love Their Gym

(And why we have 500+ five-star reviews on Yelp and Google)

7 Reasons Nashville Gym-Goers Are Locking in Founding Rates At Iconix

1
No More Juggling Multiple Memberships
Get huge weight floors, 100+weekly classes, and cutting-edge recovery all in one place. Luxury amenities, a gourmet coffee bar, and killer member events are pretty fun bonuses.
2
Finally Build Real, Lasting Consistency
Immaculate facilities, spa-level features, energizing atmosphere, endless variety, real progress, fun community. Working out stops being a chore and becomes the best part of your day.
3
Never Get Bored or Hit a Plateau Again
With 100+ weekly classes and a wonderland of INCREDIBLE equipment, your workout options are endless.
4
Wasting Time Isn’t a Thing Here
Our 40,000 sq ft facility features multiple pieces of high-use equipment (like 6 lat pulldowns and several sets of frequently used dumbbells). This means you can walk in and start training immediately. Fitness without the friction.
5
Get a Personal Roadmap from Day One
Your complimentary Fitness Assessment pairs you with an elite coach to build a plan that is tailored to you and actually works.
6
Find Your People and a Real Community
We're not just a gym; we're asocial hub. You'll show up for the workout and stay for the connection.
7
The Best Rate We Will Ever Offer
Securing your Founding Member rate now guarantees the lowest price. It’s our best-ever offer.

Iconix Nashville vs. Traditional Gym vs. Boutique Studio

Compare Your Options (Spoiler: We Win)

Traditional Gym
Boutique Studio
Everything You Need All in One Place
Classes + Weights + Recovery + Fun Community
Usually just weights + treadmills
Single format (gets boring)
Clean, Energizing Environment
Immaculate + Modern Design + Luxury Amenities
Often a little crowded, a little boring, and a little grimy
Hopefully since there's not much to clean—usually just one studio and a bathroom
Real Community & Connection
Events, Parties, People Know Your Name
Mostly anonymous feel
Connection usually limited to class time
Workout Variety That Keeps You Engaged
100+ Weekly Classes + Equipment Wonderland
Maybe! Not guaranteed
Groundhogs day
Recovery Options
Sauna + Cold Plunge + Red Light + Compression + IV Lounge
Sometimes
Usually none unless it's solely a recovery studio
Time Efficiency & Convenience
No Wait. No Friction.
Peak hours = bottlenecks
If you can get in class
Long-Term Progress
Banish Plateaus (Endless Variety) + Trainers who know what they're doing
Stale & uninspired
Hits plateau fast
Worth way more than what you pay for
Variety + Transformation + Belonging = One High-Value Membership
Pay for access / transactional
Expensive for one niche

Don't make compromises with your gym experience.

With Iconix Nashville, you get it all: inspiring spaces, variety, and real connection all in one high-value membership.

Iconix Nashville Is For You If...

You Need a "Third Place" That Isn't Home or Work
Your days are a blur of pressure, screens, and noise. You're craving a fitness sanctuary — a place that gives you energy instead of draining it.

We're building your oasis. A beautiful facility, rejuvenating recovery, and spa-quality amenities, all designed to give you something to look forward to daily.
You Want to Find Your Community
You're tired of gyms where everyone has headphones in and no one makes eye contact. You want to belong somewhere. We're building a community, not just a member base.

With killer events, parties, and coaches who know your name and goals, you'll show up for the workout and stay for the connection.
You Want to Feel Strong, Confident, and Fully Alive
This isn't just about your body; you want to feel energized, clear-headed, and proud of yourself. That's the real goal.

Iconix was built for people who crave a momentum and confidence that ripples through every part of life. We're designing every space, class, and feature to be the best part of your day. We want Iconix to be the place where you become the person you've always wanted to be.

What's Included in the Iconix Nashville Founding Membership

The Lowest Rates Locked In
Secure Wave 1 founding rates while those who wait pay more every month. You'll save HUNDREDS annually for the entire time you're a member.
+
Complimentary Fitness Assessment ($200 value)
Start with a personal roadmap. This in-depth session with an elite coach gives you a clear, expert-led plan so you can start with total confidence.
+
40,000 ft2 Immaculate Space
With a huge weight floor, dedicated performance room, 10 Olympic platforms, and giant cardio area, you get a frictionless workout.
+
100+ Weekly Classes
Get full access to every format imaginable (HIIT, Yoga, Pilates, Cycling, Strength & more) to keep your body progressing and your mind engaged.
+
Luxury Amenities
Your daily reward is built-in. Saunas, Recovery Lounge Eucalyptus towels, Gourmet Coffee + Juice Bar turn your gym trip into a luxury experience.
+
A True Community
This is your social hub. We're building a genuine community with killer parties and events where you'll actually find your people.
+
Exclusive Member Perks
Enjoy member-only discounts with local Nashville partners. Your membership pays off far beyond the gym.

REMINDER: This Pre-sale Window Won't Stay Open Long

"I wish I'd joined when the rates were lower."
- Everyone who isn't a Founding Member

Limited Availability

Early believers get rewarded with the best pricing, and rates go up as we get closer to opening.

Right now, Nashville is getting something rare: a true luxury fitness experience that feels human, energizing, and alive. But this presale window — and its Founding Member rate — won’t last long.

Lock in now: You secure the lowest rates we'll ever offer and save forever.
Wait longer: You pay more per month for the exact same experience, every month.

Will everyone who waits still be able to join eventually?

Yes, they'll just pay regular membership rates instead of founding rates.

The experience will be the same. The price won't be

BUT HERE'S THE BIGGER PICTURE

This isn't just about saving money (though over five years, Wave 1 rates could save you thousands compared to regular pricing).

It's about finally breaking the pattern.

How many gyms have you joined with good intentions only to have enthusiasm fade after a few weeks?

Iconix Nashville is designed specifically to solve the consistency problem.

When the space is clean, the classes are endless, the community is real, and the amenities feel like a reward, showing up stops being a chore.

That’s where real progress and transformation happens.

TODAY IS YOUR DAY TO:

Lock in the lowest rates we'll ever offer and save money every month you're a member.
Commit to a facility that's designed to make showing up something you look forward to, not something you force yourself to do.

Frequently Asked Questions

How do I find out my Founding Member Rate and what's the investment?

After you click “Get My Offer” a friendly advisor from our Nashville team will reach out, answer your questions, and present your Founding Member offer. Easy.

Your founding rate depends on when you lock in. Wave 1 rates (the lowest we’ll EVER offer) end soon, then increase permanently.

Why don't you just list prices on the website?

Rates increase in waves. Your advisor tells you your exact rate based on when you inquire. Earlier commitment equals lower rate. We're not being mysterious. We're rewarding people who believe first and commit early.

When does Iconix Nashville open?

We’re aiming for early 2026. As a Founding Member, you'll receive construction updates throughout the build and early access to opening announcements.

How do I know if Iconix Nashville is right for me?

If you value super clean facilities, enjoy fun community events, love class and equipment variety, and you're ready for a gym you’re excited to go to — then you're the right fit.

How is Iconix different?

We end the gym compromise. Big gyms have equipment but usually lack soul. Boutiques can be fun but it’s easy to plateau fast. We combine 40,000 sq ft of pristine space, best-in-class equipment, 100+ weekly classes, luxury amenities and a killer community to give you an unmatched experience.

How do I know the gym will actually be this good?

Big (and fair) question. We know asking you to lock in before construction is finished is a big ask. And we hope the photos and testimonials from our other Iconix locations on this page show the standard we build to—immaculate facilities, amazing variety, and genuine community. We're not practicing on Nashville; we're bringing you a proven model.

What if I’m not 100% certain about joining before you open?

We get it. That's why our team will walk you through all membership options with 100% transparency and answer any question before you commit. We want you to feel amazing about your decision.